Corporate Profile

Founded in 1989 by Walter Staib, Concepts By Staib, Ltd. has become one of the most well-respected restaurant management and hospitality consulting firms in the world. Concepts By Staib, Ltd.’s scope of expertise lies in many of the critical operations in a food and beverage scenario including but not limited to: the development of turnkey restaurant concepts; conceptual design & development; reconceptualization of poorly performing or outdated restaurants; standard operational and training guides; innovative marketing objectives; market studies; personnel resources; profitability analyses; and development of profit improvement plans.

Excellence in creating food & beverage concepts is what positions Concepts By Staib, Ltd. at the top of the hospitality industry. Time and time again, Concepts By Staib, Ltd. proves itself successful at delivering concept development and implementation which accomplishes both the short and long term objectives of our clients. Since 1989 Concepts By Staib, Ltd. has successfully implemented over 350 restaurant concepts, including hotel restaurants, free-standing restaurants, cafes, nightclubs and theme park concessions, be they new or rehab.

Our client list is prestigious and includes many of the world’s top hospitality operations. We are proud to acknowledge the vital role our President, Walter Staib, has played, in many cases developing new concepts or working on an on-going basis to assist in maintaining the state-of-the-art.

Concepts By Staib, Ltd. has enjoyed success with our Villa Christina restaurant, a Tuscan concept in Atlanta, GA. The concept, created by Walter Staib, is the result of over five years of research on the new wave of restaurant demands, consumer requests and direction of food products, preparation and popularity curves. Villa Christina is all that a consumer desires in a restaurant—sleek packaging, inviting atmosphere, price value, quality dining experience and exceptional food.

 

Approach to Retainer Services

Concepts By Staib, Ltd. is uniquely qualified to serve as the Food & Beverage Consultant of Record for your firm. Having successfully conceived and implemented over 480 restaurants, freestanding, in hotels and in theme parks, our experience is unprecedented and provides us a unique grasp of the restaurant and hotel markets.

As Food & Beverage Consultant of Record for your firm Concepts By Staib, Ltd. will:

Create new, state-of-the-art restaurant concepts
Drive concept development in a timely fashion within given budgets
Reconceive existing dated and/or poorly performing restaurant concepts
Utilize the collective highly regarded reputations of Concepts By Staib, Ltd. and Walter Staib to establish the brand in consumer and trade media through an aggressive and well-defined public relations plan that will assist Human Resources and the overall positioning of your firm and its restaurant concepts.
Utilize the collective education and experience of our primary staff and all other available resources to bring your project to fruition.

Turnkey/Startup List of Services

A.
Objective of Concept
B.
Mission Statement
C.
Conceptual Restaurant Narrative
D.
Menus, Wine & Beverage Lists
E.
Recipes (Zero-Based Mentality)
F.
Purchasing Specification & Directives
G.
Photo Specifications
H.
Plating Specifications
I.
Job Descriptions, Front of House
J.
Job Descriptions, Back of House
K.
Hands-on Kitchen Training Program
L.
Front of House Training Program
M.
Kitchen Equipment Specifications - Review & Recommendations
N.
Kitchen & Dining Room Smallware Specifications
O.
Tabletop Specifications
P.
Uniform Specifications
Q.
Operational, Conceptual Touches & Amenities
R.
Assist in Interior Design
S.
Assist in Back of House design
T.
Development of Graphic Package (Menu & Collateral) *
U.
Staffing Guides
V.
Internal Merchandising Plan
W.
External Merchandising Plan
X
Marketing & Public Relations Plan - Local
Y.
Marketing & Public Relations Plan - Regional
Z.
Marketing & Public Relations Plan - National

* Concepts By Staib, Ltd. can develop the overall graphic program for a negotiated fee over and above the fee for conceptual development and implementation.
All components will be incorporated into a detailed operational manual, always maintaining a zero-based mentality in order to ensure absolute consistency in implementation. Concepts By Staib, Ltd. will execute the implementation and training aforementioned standards. Concepts By Staib, Ltd. will develop the detailed food production and Back of House area. Concepts By Staib, Ltd. will work hand-in-hand with the interior design firm of your choice in a speedy and efficient manner, in order to complete every project on a timely basis.